Link Building Has Changed

When it comes to search engine optimization, there have been numerous factors associated with it that are important to how well a website will rank. Obviously, on-site SEO is essential as this is what helps the search engines figure out what the site and each page is about. Without this, the search engines would just guess at what the content is, which usually means that great content is indexed incorrectly and will never be found by the general public. Once the on-site work is done, it is then time to take care of the link building.

Building links has been a part of ranking well in the search engines for well over ten years. When the search engines first appeared, they used various algorithms to rank sites. Google settled on using backlinks as a measure of a site’s authority early on, and have continued to do so until this day. Even though they now say that they use around 200 variables, the one that stands out in all testing above all others is the number and quality of links. In the early days, it was all about the number of links. This led to the development of software that used to get thousands of links to a site, mainly forum profiles and blog posts.

During this time, keywords were also important, and so many of the links would contain the keywords that the owner of the site wanted to be indexed under. This simple concept actually worked very well for a few years. The problem was, that a lot of search results had sites that were just built for things like Adsense, rather than actually supplying quality content. So, the marketers and spammers ended up getting the upper hand, especially with Google, and they found it pretty easy to manipulate the results.

This period meant that a lot of marketers and spammers made a lot of money. However, all that changed a few years ago when Google decided to fight back. They have done this by not only continuing the development of their normal algorithm updates, but they also brought out new updates named after animals, such as Panda and Penguin. A number of further updates on these special algorithms have been released, and it has changed the search results from spammy to informational. This is a great thing for the person searching for answers.

To the website owner and internet marketer, it means that when it comes to link building, the SEO landscape has gone through a major change. By pointing loads of spammy keyword heavy back links at a site, it is more likely to get it penalized than a good ranking. These days it is important for links to appear consistently over a wide range of sites, and containing a variety of keywords and naked URL’s. The main rule is to make sure that it all looks natural. By doing it this way, it is still possible to use link building to gain better rankings.


Link Building

A Thorough Guide To Link Building In 2015

One of the most important aspects of search engine optimization (SEO) is building high quality links. Backlinks have always been and will continue to be one of the main factors that search engines look at in order to determine how well a website should rank for its keywords. As a result, if you want to boost your website’s rankings, you need to work on its links. In this article we will be looking at the different types of links you can get and discuss the most effective forms of link building so you can get reliable rankings in no time at all.

The first type of link that is extremely effective right now are social links. Social links from social properties such as Facebook, Twitter, Instagram, LinkedIn, Google+ and others are extremely powerful because these domains have an extremely high authority and trust. Domain authority and trust are two of the main factors that Google looks at when it examines the websites that are linking to your website. Therefore, the more links you have from social media sites, the more trust and authority is passed onto your own site, which causes a rise in your rankings.

Another excellent type of link are guest posts. Guest posting is the process where you contact other websites that are in the same niche as yours and ask if you can write a blog post for them in exchange for links. This type of link building is extremely effective since it allows you to build lots of highly relevant links from similar sites. This strategy has been abused by many internet marketers in the past, so make sure to only build a handful of high quality guest post links per month. The idea here is to focus on the quality of the link and not the quantity.

Thirdly, we will look at PBN links. PBNs are private blog networks where you own each one of the sites in your network, but they appear to be owned by other people. All you have to do is buy expired domains or old sites that have pre-existing backlinks and are in good health. This means that these domains should not have spammy backlinks and they should have some domain authority and trust flow. Once you have purchased these domains, you can simply build a website on it and add content. You can then add links back to your money site on the pages in order to boost your money site’s rankings.

Lastly, tasteful blog commenting and forum commenting with links back to your website can help to diversify your link profile. It is crucial to remember that you should only use this strategy sparingly and only on legitimate websites or blogs within your niche.

In closing, building links are a lot of work, but it is worth it in the end. It should take a few weeks to a month before you see any results of your link building, so make sure to remain patient and keep working!

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