Search engine optimization (SEO) is an important part of any online strategy for a business or blogger, but it also differs wildly depending on the location, the type of website looking to rank, and of course whatever the most recent updates were in the search engine. There are quality Madrid SEO services providers, and that can be an enormous help in getting your website to rank as highly in the search engine ranking pages (SERPs) as you want. Those page one results are worth the most by far and away, but in almost any field that has competition a business owner or webmaster is going to need help to get those results.
When you’re looking at different agencies, make sure to test them on the following information, which is all relevant when it comes to ranking for national search results throughout the nation of Spain.
Location Of Hosting Matters
The location of your hosting matters. This doesn’t come up in most SEO blogs because the audience is generally seen as mostly American putting up websites from an American provider. However, when it comes to ranking well, a website in one country gets a bonus for having local hosting but might receive a penalty for that same type of hosting in a different nation.
That means having a hosting company directly in Spain is the best overall situation (assuming the hosting is fast and always up – which is always the most important part), but barring that you want hosting from a major provider in Europe – not from all the way across the Pond in the States.
High Quality Native Spanish Content
Every nation’s websites are judged on the quality of content and that means having original quality content that is written at a native proficiency. In the same way that English as a second language websites won’t rank well in the United States, poor Spanish will sink your website from ranking in Spain.
Use .ES Extensions
Domain name extensions matter quite a bit now. This wasn’t as true back in 2005, but now it does make a difference. In Canada websites with .CA extensions do well, while in the United Kingdom the .co.uk is commonly seen. If it is possible, using the .ES extension should be done in Spain. That might prevent the website from ranking elsewhere, but it will absolutely help shoot up the pages for searches done in Spain.
Localized Information Still Matters
Google is attempting to make all search results in all locations more localized. While the degree of their success may vary, having a location claimed or a Google business listing claim will make an enormous difference. Have information on the website that references various local sites and locations will help with boosting a business website or local blogger’s page.
When it comes to finding outstanding Madrid SEO Services, there are several options available. However, it is still important to do your research and understand what all your options are since even among quality professional agencies you are going to find differences in ability. Follow these guidelines and you will be able to quiz any so-called SEO experts and truly separate the real deal from the guys full of smoke.