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What is SEO and how can it boost your online business?

The internet has impacted our daily lives unlike any other technological breakthrough in the past. It has changed the way we study, get news, meet people and many more aspects of our lives. However, It is the business world that has experienced the most noticeable changes due to the way internet functions. These days, all kinds of businesses use internet as a means of promotion and attracting new customers. And why is this important? Well, the answer lies in the fact that more than 3 billion people around the world have direct internet access, and that makes all of them potential customers. Almost every successful business has a presence on the internet in the form of websites and web content, and they all strive to attract ever greater numbers of customers. So, the real question is: ” How can a business stand above its competition on the internet”? The simple answer would be – SEO.

What is it? Now, you might wonder: “What is SEO”? SEO stands for Search Engine Optimization. Simply put, SEO is a process whose purpose is to alter and optimize a certain website in order to perform well in search engine results, that is, to become more visible and prominent. By becoming more visible and appearing at the top of search engine results, a website will become much more attractive and interesting to internet users. There is a vast difference between a website that appears on the first page of the search engine results, and a website that appears on the fifth page. The first one has a much greater chance of users clicking on it, the second one, much less. By clicking on that website, users will learn more about the business, and stimulate online traffic that goes through it.

How does it work?
The basic method SEO relies on is keyword research. This method implies that it is of utmost importance to detect and identify particular keywords that are accurate and relevant in relation to those that search engine users type. If you have a website, and you want to make it more prominent, the keywords it contains need to have a low level of competition, but a high level of searches.

SEO can also be effectively utilized through social media. Through SEO, social media sites can be used to enhance promotional mechanisms. With the help of fan pages, you can generate more links going to your website.
You can also utilize some of SEO’s link building techniques like blog commenting, social bookmarking or link wheel to execute effective link building strategies. With them, you can achieve more natural links going to your web page.
In the end, you shouldn’t attempt to do SEO on your own. Always look for a professional who will handle it for you.